You
got your
peanut
butter
on my
chocolate!
— Ogilvy & Mather, 1969
Though web, print and video each have their own format requirements,
ultimately all things are related and it is finding the commonality that allows smooth transition from one to the other.
I possess over 20 years within print & web design and production; breaking down larger formats to myriad sized collateral pieces. Having worked with everything from offset-litho to screen printing and newsprint, I maintain a solid understanding of each format. A designer must know the medium s/he is creating in as well as the demands of the final output. I concentrate on maintaining brand harmony by translating from print to web to video, mixing the peanut-butter with the chocolate.